Noam Carver Rings

We are very excited to unveil the newest line of engagement and wedding rings at Crown Jewelers! This line is by Noam Carver and includes lines in classic, floral, vintage, and modern styles. These stunning rings may be personalized with the precious metal, diamond size, and diamond shape of your choice. For the partner of your dreams, don’t just buy a ring, design a ring!

Trollbead Summer Sale


Crown Jewelers is proud to offer 25% off all in-stock Trollbead beads and jewelry products from now until Monday, July 6.  Stock up now, or come in and design your own bracelet, necklace, or ring!

There’s a Charm for That

Life can be full of momentous events, new friends and family, hobbies and interests.  All of these can be captured with charms.  Charms can be worn on bracelets and necklaces, can be sterling silver, or gold.  Charms can be new, or estate pieces, and can commemorate all sorts of events, times, and places.  If you want to mark a special occasion, or are looking for something for to add to your jewelry collection, there’s a charm for that!


On-site Appraisals

Crown Jewelers is proud to host on-site appraisals on Thursday, January 29, beginning at 10 am.  Appointments are required, so please call 540-885-0653 to make your appointment.  The appraisal will be done while you wait, and you will receive a typed appraisal within 2-3 weeks.  Appraisals start at $60 per item.

5 Reasons for Jewelry Appraisal:

1.  Documentation for insurance

2. Updating of an old appraisal

3.  Selling items

4.  Estate or trust preparation

5. Curious

Did you know that many insurance companies do not accept a sales receive in lieu of an appraisal and will insist on an actual appraisal instead?  Also, an appraisal that is over 2 years old may be out-of-date and your jewelry could be insured for less than the replacement value.  And, with the market increase in precious metals, you may risk a financial loss if the jewelry is lost or stolen because the jewelry is insured for less than its value.

Let Crown Jewelers help you safeguard your jewelry investment.  Call today to make your appointment!


Exciting Announcements

Many exciting things are happening around here!

Crown Jewelers is thrilled to announce that Becky Corns has become a co-owner of Crown Jewelers, as of January 1. Please stop by and tell Becky and Dana congratulations! Becky has worked at Crown off and on since 2005, and has lived in Churchville since 1999. She is married and has 3 grown children.


In addition, Crown Jewelers has been selected by Virginia Living‘s editors as one of the Top Wedding Vendors of 2015!  We are thrilled with this honor, and look forward to assisting customers with all their engagement and wedding jewelry needs!

wedding vendor image

Earrings for Every Person

At Crown Jewelers, we have earrings for every lady on your Christmas list!

Whether you want to buy pearls for a bride on her wedding day, a small pair for a child in your life, or something a little more funky for your friend the artist, we have a wide assortment from which to choose!  Take a look below at some of our choices, and come in to see our salespeople, who are happy to help you select the perfect pair of earrings for all your friends and family.

Or, pick out some of these for yourself, and add them to your wish list!  Santa needs a little help, every now and then.  ;)

New Citizen Watches


These watches from Citizen are the latest in their Signature line, and the best part is none of these watches will ever need a battery replacement!

The men’s watch is automatic, so it is recharged by the movement of your wrist.  Purchase one, and you will get a free winder, in which you can store your watch and keep it charged, even when you aren’t wearing it.

The women’s watches are Eco-Drive, so they are powered by light and will never need a new battery!  These two watches are stainless steel with mother-of-pearl dials and diamond accents.  All these watches are timeless, elegant, and functional.  And all make wonderful Christmas presents!!

Silver Restoration Event

Mark your calendars to bring new life to your family heirlooms!

On Saturday, November 1, 2014, from 10 – 4, Crown Jewelers will host a Silver Restoration event.  A silver restoration expert will be onsite to provide free recommendations and estimates on bringing new life back to your sterling and silverplated pieces.  Bron-shoe offers soldering, replacement of missing parts, and re-finishing of your silver, and a 25-year warranty on replating.

Bring your silver service, cups, bowl, etc., down to Crown to enjoy using your silver pieces again.  No appointment is necessary.  Call Crown Jewelers at 540-885-0653 for questions.


Trollbeads Sale! Buy 3, Get 1 FREE!!!

From now until October 16, Crown Jewelers is offering you a sale on your Trollbeads!  For a limited time, buy 3 beads, and get 1 of equal or lesser value FREE!

What beads will you buy?  Halloween or Christmas beads?  The new Fall 2014 collection beads?  Beads to mark a special occasion?  Uniques?  Discontinued beads?  The possibilities are endless, and Crown Jewelers and Trollbeads are here to help.  Visit the ladies at Crown to see all the choices!

Now, through October 16.

Sterling Silver Estate Pieces

Sterling silver is always in season, and we have some beautiful, timeless pieces just in!  These are pieces with character and beautiful patina.  Rings, bracelets, and necklaces for any style and any price range.  Visit us Monday – Saturday on Beverley Street to see all the choices Crown Jewelers has for you!