Trollbeads Fall 2014 Collection

East meets Nordic in this stunning new collection!

This fall’s collection is inspired by Eastern spirituality and Nordic forests.

The Eastern spirituality sterling silver beads include The Head of Buddha, Lotus Top, and Tears of Shiva. You can combine these with the Eastern faceted glass beads to display your inner calm.

Nordic forests come to life with a squirrel, and a fawn, and the colorful Northern Forest Kit.

In all, there are 15 new sterling silver beads and 12 new glass beads, as well as two new stone beads and two new pendants for the necklaces.  Come in to Crown Jewelers to see these neat additions in person, and be sure to check back with our posts, as we give you a glimpse of all the new possibilities available from Trollbeads this fall!

And keep an eye open for the new Halloween-inspired beads, to be revealed in October!


Crown Jewelers is pleased to offer on site appraisals on Thursday, August 21.  Geoffrey Schultz, a Graduate Gemologist of the Gemological Institute of America and a senior member  of the National Association of Jewelry Appraisers, will visit the store to examine your jewelry.  He will provide a written appraisal within 2-3 weeks.

Please call the store at 540-885-0653 for details and to make an appointment.


Trollbeads “Dream Sale”

Now is the time to fill out your Trollbeads collection!  Starting July 1, most beads, silver and glass, are 25% off!  Many of these beads will be retired after this sale, so come in and take advantage of this promotion.

Sale ends July 15, 2014.

Summer 2014 Trollbead Collection

Introducing the Trollbeads Summer 2014 Collection!

Crown Jewelers is proud to offer a new collection from Trollbeads highlighting a bohemian summer theme!  The collection includes six new statement pendants in sterling silver, 12 new glass beads, and two exclusive beads: Tranquil Fantasy and Royal Blue Sodalite.

The Summer Nature glass beads kit brings out the spirit of warm sunny days and the Summer Coolness kit brings together earthy tones complemented with cool blue hues.

In honor of the new collection, you can receive a FREE GLASS BEAD  or a SILVER BEAD with a Trollbeads necklace purchase of $200 or more.  Stop by Crown Jewelers in downtown Staunton to check out these new choices and take advantage of the Launch Event offerings!

This offer runs through June 23, 2014.

Watch Sale!

Now through Father’s Day, all watches are 30% off at Crown Jewelers! Watches make the perfect gift for a mother/grandmother, a recent graduate, a father/grandfather, or a groom-to-be! From classic style to the latest trends, we have a watch for every preference!


“In Love” with Crown Contest!

diamond_heartWhy are you “In Love” with

Crown Jewelers?

Tell us and you could win a photo session with

Sera Petras Photography!

Did you spend hours picking out the right ring for your wedding? Did you spend years purchasing birthstones for a necklace for your grandmother? Are you one of Crown Jewelers’ first customers? We know you have an incredible story, and we want to hear it!

From February 1-28, 2014, please send your full story to

or 6 E. Beverley St., Staunton, VA 24401.

Entries must be received by February 28, 2014. Winner will be chosen by our staff and featured on our website along with a photo from Sera Petras Photography. Winner receives one 30-minute session with Sera Petras and a 5×7 photo from the session.

Small Business Saturday

For Small Business Saturday, we will be donating 10% of our sales to the Neediest Families Program at the Salvation Army. All of this money stays in Augusta County to help local families in most need this holiday season. We thank you for shopping small and supporting your community!